Coca cola is a very renowned company but I think that the product carries more of the fame then the actual logo because its more of a ‘title’ then symbol. The bright red straight away makes you relate to the red on the coca cola bottle and the white lettering does too. I think this label really works because it is almost exactly the same as the label on the bottle and cans so right away you link them together. The actual design is really simple using just 3 colours and the name of the product. The colors are bold and bright but not overpowering or too clustered by using to many different colours.
Nike similar to the coca cola logo is very simple even more so as it is only one colour and sometimes the logo is shown without the ‘Nike’ name. The simplicity of just a tick works very well because it simply sticks in your head and you can so easily relate it to all of the products. I think the key to a successful logo is following the concept that ‘les is more’ if this was to add more components and a spectrum of colours then it would become less memorable.
McdonaldsAgain this logo only uses 3 colours just as the others have only had 1-3. It is very bold and simple also which gives it a timeless quality because it is one main shape and cant easily be related with a particular period or era and because of this mcdonalds has been able to maintain such a simple lable for such a long time which I think has also really helped them because it gained popularity with the same symbol without any major changes.
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